Long-term sponsor Wendy's extends partnership to 19 seasons

Wendy’s New Zealand has extended its long-standing partnership with the One New Zealand Warriors, committing to a new two-year deal to take the relationship to 19 seasons through to the end of the 2026 NRL season.

Since joining the Warriors' sponsorship family in 2008, Wendy’s has become an integral part of the club’s journey, evolving the collaboration to connect directly with the team’s passionate fanbase.

The renewed partnership celebrates a shared commitment to excellence, loyalty and community, continuing to deliver exciting experiences for Warriors fans both on and off the field.

“We’re so grateful for the relationship we have with Wendy’s. We’ve built something special that’s been defined by trust, loyalty and shared goals," said One New Zealand Warriors general manager commercial and consumer business Glenn Critchley.

"They’ve always been there for us, and we’re thrilled to extend our connection.” 

From its roots in New Zealand in 1988, Wendy’s now operates 21 outlets nationwide with a team of more than 400 staff. Known for using fresh, high-quality local ingredients, including Quality Mark sourced New Zealand beef and whole chicken breast fillets, Wendy’s continues to align its values with the spirit of the Warriors.

The partnership has evolved over the years, with Wendy’s previously serving as a shorts sponsor before transitioning to its popular Wendy’s Warriors Range – a special lineup of burgers and sides that resonates with fans.

This year’s standout addition, the Warriors Baconator Burger, proved to be a fan favorite, cementing Wendy’s as a game-day staple.

“Wendy’s is proud to be the Warriors’ second-longest partner, and we’re thrilled to continue supporting a team that exemplifies resilience, teamwork, and Kiwi spirit,” said Phil Reed, president Flynn Global ANZ.

“From the front office to the players and fans, the Warriors are a total package. We love being part of the club’s journey and are excited to bring even more great moments to life as we prepare for the upcoming NRL seasons.”

Looking ahead, Wendy’s will continue to have a strong presence at Warriors games and events, delivering exclusive fan experiences and delicious food offerings that bring the excitement of the game to life.

For more information go to: https://www.wendys.co.nz/