Persil has signed up as the One New Zealand Warriors' official laundry partner.
The partnership will see New Zealand’s most trusted brand for cleanliness and stain removal support the One New Zealand Warriors as the club continues to push the limits in the NRL.
"Persil has long stood for high performance and has been in Kiwi households for decades with a strong philosophy that 'Dirt is Good' and Persil will always be here to help you and your clothes come back again and again," said Kate Westgate, marketing manager Persil
"Founding this partnership with the Warriors, New Zealand’s only NRL team, feels particularly special. The team is a symbol of resilience, community driven and high performing and we are so proud to be working with them,”
The partnership is centred around Persil Ultimate, the gold standard for stain removal which will be used to help the team’s gear stay clean all season long.
Much like the Warriors, Persil is no stranger to tackling tough challenges – whether it’s dirt, sweat or stains from the toughest games or the messiest of everyday moments.
In addition to being the Warriors' official laundry partner, Persil will become the naming rights partner of Persil Junior Footy, an initiative designed to support and celebrate the next generation of rugby league players at the grassroots level because 'Dirt is Good' for all ages.
"This partnership was a no brainer for us," said One New Zealand Warriors CEO Cameron George.
"From keeping our gear clean all season long to investing in the future of our sport and club via the Junior Footy programme – Persil is a brand that we want to work with. We are looking forward to bringing this partnership to life for our team, fans and our local communities to enjoy.”
This partnership marks the beginning of a long-term collaboration that brings together two well-loved Kiwi brands that are dedicated to high performance and supporting local communities.
This collaboration highlights shared values of hard work, strength and a commitment to growing the future of rugby league.
Kiwi NRL fans can look forward to many iconic moments ahead as Persil and the Warriors team up to make a positive impact at every level of the game.
